WordPress Web Design | Louvretech

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Sinopec, the world’s second-largest oil refiner and fourth-largest lubricants producer, is a giant in industrial performance. Known for its high-quality range of over 700 oil and grease variants—from fully synthetic engine oils to steam turbine lubricants—Sinopec’s products are engineered to deliver exceptional results across demanding applications. With a growing customer base in Australia, the company needed a digital presence that matched the power and precision of its product line.

Sector:		eCommerce
Services:		Web Development, Magento Development & Design
Technologies:		Magento 2, PHP, HTML/CSS, JavaScript/jQuery
Location:		Australia

Built for Demand: Enhancing Sinopec’s Magento 2 eCommerce Performance

Partnering to deliver a faster, more reliable online platform with improved UX and technical efficiency to support growth and drive conversions.

Sinopec required a trusted digital partner to enhance the performance of their Magento 2 eCommerce platform. While their existing site housed a comprehensive catalogue of lubricants, it lacked the speed and user experience needed to support growth in an increasingly competitive market.

Key challenges included:

Slow page load speeds, impacting user engagement and SEO rankings.
Outdated UX/UI elements that made product discovery and transactions less intuitive.
A need for ongoing performance optimization and technical maintenance to support scalability.
Complex product architecture that made it difficult for users to filter and find the right lubricant quickly, especially across the 700+ product range.
Inconsistent checkout process that created friction during the final stages of purchase, leading to a higher-than-average cart abandonment rate.

The goal was clear: improve technical performance, optimize user experience, and create a faster, more reliable eCommerce site that could handle increased demand and drive conversions.

Seamless by Design: Transforming Sinopec’s Digital Experience

Lilo’s custom development strategy delivered a high-performing, user-focused eCommerce solution tailored for growth.

Lilo’s team delivered a tailored solution, blending innovative web design with powerful WordPress functionality to elevate Louvretec’s online presence.

From the ground up, the site was designed to reflect Louvretec’s modern architectural products and sleek brand aesthetic. The result is a user-friendly, mobile-responsive website that not only looks stunning but also performs seamlessly. Here’s how we did it:

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Performance-Driven Development

Enhancing speed and efficiency.

With user experience now a key factor in search engine ranking, we prioritized site speed and stability. A series of backend and frontend enhancements—including code optimization, asset compression, and caching improvements—led to a 40% improvement in average page load times.

This ensured faster access to product pages, better mobile responsiveness, and fewer bounce-offs due to slow loading, keeping users engaged longer.

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User Experience Overhaul

Streamlined, Scalable, Intuitive Design

We reviewed the Magento 2 interface and streamlined navigation and layout for easier browsing and checkout. The product pages were restructured for clarity and quicker load times, while technical specs were made easier to access for business buyers.

Using a modular UI approach, we gave Sinopec the flexibility to grow their product offering without compromising speed or performance—ensuring both visual consistency and adaptability.

Ongoing Support and Optimization

Continuous Growth and Support

Performance isn't a one-time project. Our team continues to work closely with Sinopec on regular site maintenance, security updates, and scalable development solutions. This proactive approach ensures the site evolves with the business and consistently delivers the high-performance customers expect.

Streamlined Product Navigation for Better Discovery

Smarter Search and Navigation

With over 700 products in the catalogue, Sinopec’s original site structure made it challenging for users to quickly locate the right lubricant for their needs. We tackled this by redesigning the site’s product architecture from the ground up.

Using advanced filtering tools and Magento’s layered navigation capabilities, we enabled users to sort by product type, viscosity grade, industry use, and more. We also integrated a dynamic search bar with auto-suggestions to speed up discovery. These changes significantly reduced time-on-task for customers and improved conversion rates, especially for returning users who knew exactly what they needed.

Optimized Checkout for Higher Conversion

Frictionless, Faster Checkout

The checkout process had previously been clunky, causing friction at the most critical stage of the purchase journey. We overhauled the experience by simplifying the steps to complete a purchase—reducing it from five steps to just three.

We also implemented Magento’s One Page Checkout extension and made the entire process mobile-friendly, ensuring fast input, automatic address validation, and integrated payment gateways. Security badges and progress indicators were added to build trust and transparency. These changes led to a measurable decrease in cart abandonment and a smoother, more intuitive path to purchase.

Results and Benefits

Stronger Performance, Proven Results

The enhancements to Sinopec’s Magento 2 platform have produced strong, measurable results:

40% faster average page load speeds
Improved organic rankings due to better Core Web Vitals
Increased transaction volume and higher customer satisfaction
Enhanced brand credibility through a more polished and performance digital presence

With a faster, smoother user experience, Sinopec is now better positioned to compete in the Australian market and continue growing its eCommerce footprint.

Need a high-performance eCommerce site that works just as hard as your business?
Let Lilo help you power up your online presence—get in touch today.

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