Abrolhos Octopus Web Design and Branding

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The Brief

Abrolhos Octopus, formerly West Australian Octopus, is a octopus fishing company based in the small fishing town of Geraldtown, Western Australia. Equipped with a fleet of high-tech fishing vessels, a team of dedicated and experienced fishermen, and the largest dedicated processing facility in Australia – they are ready to ship the best-tasting octopus not only to Australia, but to all corners of the Earth.

Abrolhos Octopus approached Lilo to develop a user-friendly website based on their designs and branding, and to showcase their product range.

All their products are prepared, packed and frozen at their premises only a stone’s throw away from the water. This is what ensures a high standard of freshness, quality and taste for all their products – available for purchase from both wholesalers and retailers.

The Result

The new website for Abrolhos Octopus effectively showcased their products and brand, significantly enhancing their online presence. The clean layout and strong visual elements made the site easy to navigate, providing users with a seamless experience.

The integration of their new logo and branding helped to solidify their identity, making the site visually appealing and aligned with their brand values. The addition of a recipe section not only highlighted the versatility of their octopus but also engaged visitors with useful content, encouraging longer site visits.

Overall, the web design and branding efforts resulted in increased traffic, improved user engagement, and a boost in online sales, successfully meeting Abrolhos Octopus’ objectives.

Sector

Food

Services

Web Design, WordPress, SEO

Technologies

WordPress – Content Management System, PHP, HTML / CSS, JavaScript / jQuery

Location

Perth, Australia