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Futari Wagyu, a leader in fullblood Wagyu beef, challenged our team to elevate their digital presence to match the excellence of their product. They needed a stunning website and a strategic marketing campaign to showcase their heritage, captivate global audiences, and drive sales.
| Lead Time: | 20 weeks | |
| Sector: | Food & Beverage | |
| Target Type: | B2B & B2C | |
| Demographic: | High-end restaurants, gourmet consumers | |
| Website Goal: | Enhance brand visibility, showcase products, increase inquiries | |
| Services: | Web Development, WordPress Web Design, Digital Marketing, SEO, Google Ads, Branding |
Customer Testimonial
“The new website beautifully captures the essence of Futari Wagyu. The team’s creativity and strategic approach have taken our brand to new heights.”
— Emma Tanaka, Marketing Director, Futari Wagyu
Futari Wagyu blends traditional Japanese farming with Australian innovation to produce fullblood Wagyu renowned for its exquisite marbling and buttery flavor. Prized by Michelin-starred restaurants worldwide, their brand needed a digital platform that reflected their premium quality and heritage.
They challenged us to create a visually stunning, high-performance website to replace their outdated WordPress presence, while launching a digital marketing campaign to boost global visibility and attract discerning buyers.
Scope
Resource
Futari Wagyu had a modest online presence but needed to compete with global luxury food brands. Our SEO strategy targeted high-value keywords like “fullblood Wagyu” and “premium beef,” while a Google Ads campaign drove traffic from gourmet consumers and restaurants.
The old Futari Wagyu website suffered from outdated plugins and slow load times, hindering user engagement and SEO performance. Through expert WordPress Development, we rebuilt the backend with a streamlined architecture, optimizing for speed and reliability.
This overhaul ensured a seamless experience for users exploring Futari’s premium products, reinforcing trust in the brand.
The previous website was not mobile-optimized, alienating a growing segment of users browsing on smartphones. Our WordPress Web Design team prioritized responsive design, creating fluid layouts that adapt effortlessly across devices.
These improvements boosted mobile engagement, with 50% of post-launch traffic coming from mobile users.
To enhance engagement, we introduced intuitive features:
Brand Refinement: Futari Wagyu’s existing brand was strong but needed a modern touch to stand out in the luxury food market. We refined their identity to balance tradition and innovation, ensuring it resonated with both B2B clients and gourmet consumers.
Color Palette: A sophisticated palette of deep reds, golds, and creams reflects the richness of Wagyu and creates a premium feel. Gradients add warmth and depth to digital touchpoints.
Patterns: We designed subtle, organic patterns inspired by marbling, used sparingly to elevate layouts without overwhelming the content.
The new WordPress website has transformed Futari Wagyu’s digital presence, delivering a platform that captivates and converts. The bespoke design showcases their heritage and products with elegance, driving deeper engagement from visitors.
The SEO and Google Ads campaigns have significantly expanded Futari’s reach, attracting targeted traffic from top-tier restaurants and gourmet enthusiasts. Key outcomes include:
