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Falcon Foods needed a modern website to reflect their new branding, highlight their product range, and strengthen their global reach.
We delivered a visually stunning WordPress-based website with a clean design, intuitive navigation, and a unique recipe section to engage food enthusiasts and industry professionals alike.

Lead Time:		12 Weeks
Sector:		Food and Beverage
Target Type:		B2C & B2B
Demographic:		Food Industry Buyers, Culinary Enthusiasts
Website Goal:		Enhance brand visibility, showcase product range, and drive user engagement
Services:		Web Development, WordPress Development, Branding Integration, Content Strategy
Technologies:		WordPress – Content Management System, PHP, HTML/CSS, JavaScript/jQuery

The Need for a Website Reflecting Brand Prestige

The Challenge: An Outdated Website Hindering Brand Presence

Since 2005, Falcon Foods has built a global network of loyal customers and suppliers by delivering high-quality seafood to markets worldwide. However, their outdated website failed to reflect their brand’s prestige or showcase their diverse product range.

They challenged Lilo to develop a modern, visually captivating website that would align with their new logo and branding, highlight their global operations, and engage both industry buyers and culinary enthusiasts.

Elevating a Trusted Brand with Modern Web Design

Quality and Reach Through Stunning Web Design

Lilo crafted a tailored digital solution to position Falcon Foods as a leader in the global seafood industry.

We selected WordPress as the ideal platform for its flexibility, ease of content management, and ability to support dynamic features like the recipe section.

Our team collaborated closely with Falcon Foods to ensure the website reflected their new branding while delivering a seamless user experience.

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Our Solution: A Modern, Visually Captivating Design

Digital Transformation

The new Falcon Foods website combines culinary artistry with functional design, featuring a clean layout and bold visuals that align with their refreshed branding. Built on WordPress, the site is optimized for both B2B buyers and B2C food enthusiasts, with key features including: Product Showcase: A visually rich catalog of seafood products, highlighting their global sourcing from the Pacific, Indian, and Atlantic Oceans.

See Our Work

Engaging Industry Buyers and Culinary Enthusiasts

Improving Usability

Intuitive Navigation: A logical structure ensures users can easily explore products, company details, and additional content.

Recipe Section: A dynamic blog-style section featuring recipes like octopus dishes, designed to inspire users and boost engagement.

The design emphasizes accessibility and visual appeal, with high-quality imagery and a responsive layout to ensure a seamless experience across devices.

Scope

UX & UI Design
WordPress Development
WordPress Web Design
Content Strategy
Brand Integration
Recipe Section Development

Resources

1 x Lead Designer
1 x UX Designer
1 x WordPress Developer
1 x Content Specialist
1 x Project Manager

Our Expertise: Creating a Visually Rich and Engaging Platform

Integrating the Brand

Falcon Foods’ new logo and branding were central to the website’s design. Our team ensured a cohesive visual identity that reflects the company’s global prestige while appealing to diverse audiences.

Recipe Section

To engage culinary enthusiasts, we leveraged WordPress’s blogging functionality to create a dedicated recipe section. This feature showcases the versatility of Falcon Foods’ seafood, with easy-to-follow recipes that highlight nutritional and tasty dishes. Key elements include:
A user-friendly interface for browsing recipes by ingredient or cuisine.

High-quality visuals to accompany each recipe, encouraging content sharing.

SEO-optimized content to attract organic traffic from food enthusiasts.

This section has driven significant user interaction, keeping visitors on the site longer and fostering a community around Falcon Foods’ products.

Results and Benefits

Deployment and Launch: The Go-Live Push

The new WordPress-based website has significantly enhanced Falcon Foods’ digital presence and customer engagement.
Key outcomes include:

40% increase in website traffic, driven by improved SEO and the recipe section.
25% boost in user engagement, with longer session times and higher interaction rates.
Expanded reach among food enthusiasts and industry professionals, strengthening Falcon Foods’ global brand.

The site’s clean design, intuitive functionality, and engaging content have positioned Falcon Foods as a leader in the seafood industry, with a platform that supports its continued growth.
Technologies Used

WordPress: Content Management System for flexible updates and dynamic content.
PHP: Backend development for custom functionality.
HTML/CSS: Frontend design for a responsive, visually appealing layout.
JavaScript/jQuery: Enhanced interactivity for features like the recipe section.

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