Contact Us
Contact us for an obligation free quote.
"*" indicates required fields
"*" indicates required fields
Clean State has been at the forefront of climate action in Western Australia since 2018. Their vision? A fairer, cleaner, and safer future powered by renewable energy, green jobs, and smart climate policies. With a clear commitment to creating 200,000 clean jobs through 26 viable policy recommendations, Clean State needed a digital platform that matched their bold mission and could engage more Western Australians in the movement.
| Lead Time: | 3 months | |
| Sector: | Environmental / Non-Profit | |
| Target Type: | B2C and B2B | |
| Demographic: | Environmentally conscious citizens, donors, policy-makers, and activists across Western Australia | |
| Website Goal: | Improve brand visibility, increase donations and memberships, and raise awareness around WA’s clean energy potential | |
| Services: | WordPress Web Design, Development, Copywriting, Technical SEO | |
| Technologies: | WordPress CMS, Elementor, PHP, HTML/CSS, JavaScript/jQuery |
To elevate Clean State’s website and help them reach more supporters, we applied a tailored approach to both WordPress web design and functionality. Our solutions focused on optimizing the user experience, improving site performance, and enhancing search visibility—ensuring their message could be shared clearly and effectively.
Here’s how we solved key challenges to make Clean State’s digital presence more impactful:
Our team performed a full content audit to refine the site’s language. We rewrote complex sections to ensure every visitor—whether a policy maker or first-time supporter—could understand what Clean State stands for and how they could get involved. Clarity, tone, and storytelling were key in helping site visitors feel informed and inspired.
Following a recent restructure, the site was riddled with broken links and outdated redirects. Our SEO team jumped in to run a full audit, clean up the mess, and set up smart redirections that preserved Clean State’s search equity. We also optimized meta tags, improved site speed, and ensured the site was SEO-ready from day one. This helped improve visibility in search engines and attracted a surge in organic traffic.
A growing number of Clean State’s visitors were browsing from mobile devices, but their old WordPress setup didn’t support a responsive design very well. Layouts broke, fonts were inconsistent, and content wasn’t user-friendly on smaller screens. As part of the web design overhaul, we used WordPress to create a fully responsive experience that looks sharp and works smoothly on phones, tablets, and desktops alike.
The original site lacked clear pathways for user action—signups and donations were getting lost in the noise. We addressed this by redesigning the WordPress layout with a conversion-focused web design strategy. Clearer calls to action, simplified navigation, and a more intuitive user journey made it easier for people to join the Clean State Network or contribute to the cause.
The Clean State website is now a powerful tool for advocacy and engagement. With an improved user journey, increased readability, and strong technical foundations, more people are discovering Clean State’s mission and taking action.
This transformation means Clean State can spend less time worrying about their website—and more time driving policy change.
Want a website that inspires action and grows your mission? Get in touch with Lilo to create a digital presence that truly reflects your purpose.
