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Klaasen Web Design

A radiant digital showcase for a multi-award-winning lighting consultancy
Klaasen Lighting Design, a globally recognized leader in architectural lighting, challenged our team to create a bespoke website that illuminated their creativity and expertise.
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They needed innovative Web Design and robust WordPress development to showcase their sustainable, smart lighting solutions, engage clients, and elevate their brand. We delivered a dynamic WordPress website, a refined brand identity, and engaging features that spotlighted Klaasen’s award-winning portfolio.

Lead Time: 18 Weeks
Sector: Architecture & Design
Target Type: B2C & B2B
Demographic: Architects, developers, and high-end clients
Website Goal: Showcase expertise, enhance engagement, and increase inquiries
Services: Web Design, WordPress Development, UX/UI Design, Branding
Technologies: WordPress – Content Management System, PHP, HTML/CSS, JavaScript/jQuery

 

Revamping an Award-Winning Brand Online

Illuminating Klaasen's Digital Presence
Klaasen Lighting Design is renowned for blending creativity with sustainability, delivering smart, affordable lighting solutions for spaces where people live, work, and socialize. Their outdated website, however, failed to reflect their award-winning status or engage their diverse audience.

They challenged our team to craft a dynamic digital presence through cutting-edge Web Design and WordPress development, based on their own design template.

The goal was to create an engaging, visually stunning website with interactive elements like hover-over effects and slide-out navigation, showcasing their portfolio and commitment to sustainable innovation.

Showcasing a Portfolio of Sustainable Innovation

Elevating the Digital Experience

Our team devised a strategy to position Klaasen as a global leader in sustainable lighting design. Through WordPress development, we leveraged the platform’s versatility to build a high-performance website.

Our Web Design expertise delivered a visually stunning interface that captured Klaasen’s creative and eco-conscious identity, ensuring scalability for future growth.

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Leveraging Web Design & WordPress for Engagement

Simplifying Portfolio Navigation
The previous website's disjointed portfolio structure hindered user experience, making it difficult to appreciate Klaasen's impressive projects. To address this, our WordPress development team implemented an infinite scroll feature, allowing seamless browsing of their entire portfolio on a single page.

We also integrated category filters for intuitive exploration, optimized high-resolution images for fast loading times, and incorporated before-and-after sliders to effectively showcase lighting transformations.

This comprehensive solution resulted in a significant 35% boost in portfolio engagement, effectively captivating potential clients.
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Engaging Users with Interactive Elements

Amplifying User Interactivity

The old site’s static design failed to convey Klaasen’s innovative spirit. Our Web Design team introduced dynamic elements to enhance engagement:

  • Hover-over effects on images for visual intrigue
  • A slide-out navigation menu with fluid animations
  • Responsive layouts for consistent performance across devices

These enhancements increased average session duration by 40% post-launch.

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Scope

  • UX & UI Design
  • Figma Wireframe Prototypes
  • Web Design
  • WordPress Development
  • Portfolio Integration
  • Brand Refinement

Resources

  • 1 x Lead Designer
  • 1 x UX Specialist
  • 1 x WordPress Developer
  • 1 x Quality Assurance Tester
  • 1 x Project Manager

Reflecting Award-Winning Design Through Web Innovation

The Illuminated Website
The new website, crafted through expert Web Design and WordPress development, casts a brilliant glow on Klaasen’s expertise. It features a sleek, modern design that balances elegance with accessibility, appealing to architects, developers, and eco-conscious clients.

We created an immersive gallery with infinite scroll and vivid imagery, showcasing Klaasen’s sustainable lighting solutions and their transformative impact. The website adopts a refined look with soft golds, deep charcoals, and clean lines, evoking the warmth and sophistication of expertly lit spaces.

Klaasen’s brand was strong but needed a refresh to emphasize its sustainable innovation. We evolved their visual identity to resonate with both commercial clients and environmentally conscious audiences.
From Strategy to Stunning

Emblem Design: The new emblem features a stylized light ray, symbolizing creativity and sustainability, rendered in a sleek, minimalist style.

Color Scheme: A curated scheme of warm golds, cool grays, and earthy greens reflects the harmony of Klaasen’s lighting, with guidelines for cohesive application.

Texture Elements: We designed delicate, ripple-like textures inspired by light reflections, used subtly to add depth and visual interest to layouts.

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Results and Benefits

Deployment and Launch: The Go-Live Push

The new WordPress website, powered by innovative Web Design and WordPress development, has redefined Klaasen Lighting Design’s digital presence. The dynamic features and intuitive navigation captivate visitors, showcasing Klaasen’s leadership in sustainable lighting design.
Key outcomes include:

  • +50% Increase in client inquiries post-launch
  • +30% Growth in website traffic within 3 months
  • Enhanced brand recognition as a pioneer in eco-friendly lighting

The site now serves as a radiant platform for attracting clients and showcasing Klaasen’s commitment to creativity and sustainability.

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