When you think about your business’s website, imagine it as your online storefront. Just like you’d want a clean, inviting, and well-organized store in the heart of Perth’s buzzing streets, your website needs to stand out and work for you. A custom website design is the best way to ensure that your website is not only eye-catching but also practical and designed with your customers in mind.
A great custom website doesn’t just look good—it makes things easier for your users, helps them find what they need, and ultimately, gets them to take action. Whether you’re a local café, a service provider, or a small Perth-based eCommerce business, these 10 features will help your website shine. Let’s dive into what makes a custom website truly stand out.
Table of Contents
Mobile Responsiveness
Easy Navigation
Intuitive Design and User Experience
Whitespace and Background
Consistent Colors and Relevant Photography
Page Loading Speed
Descriptive Content
Local SEO Optimization
Clear Call to Action (CTA)
Integrated Social Proof
FAQ Section
Conclusion
Mobile Responsiveness
Have you ever visited a website on your phone, only to struggle with tiny text or buttons that are impossible to click? Frustrating, right? That’s why mobile responsiveness is non-negotiable. A mobile-responsive website ensures that your site looks great and functions smoothly on all devices, from smartphones to tablets.
Think about it: if someone’s out and about in Perth and searching for a nearby restaurant or shop, they’re likely doing it from their phone. If your site doesn’t adjust well to mobile screens, they’ll bounce off to a competitor who does. In a city where everyone’s on the go, you need to be mobile-friendly or risk losing valuable customers.
2. Easy Navigation
How would you feel if you walked into a shop and couldn’t find anything you were looking for? You’d probably leave, right? The same goes for your website. If your users can’t find what they need quickly, they’ll leave, too. Easy navigation is crucial.
A clean, straightforward navigation menu helps users find information without getting lost. For example, if you’re running a café in Perth, having clear sections like “Menu,” “Contact,” and “Order Online” can help customers quickly jump to what they need. The easier you make it for people to find what they’re looking for, the longer they’ll stay on your site.
3. Intuitive Design and User Experience
An intuitive design is one that feels natural to use. It’s like walking into a well-organized shop where you know exactly where to go and what to do next. A good user experience (UX) means your visitors can navigate your website effortlessly, from finding information to completing an action, like making a purchase or booking a service.
Think about it this way: if you were looking for a restaurant’s opening hours, you’d expect to find that info right away, without having to search through endless pages. An intuitive website gives people what they need in the most straightforward way possible. This reduces frustration, keeps people on your site longer, and increases the chances of them converting into customers.
4. Whitespace and Background
Whitespace—also called negative space—is the area around your content. It might seem like an odd feature to highlight, but it’s crucial to a clean, readable design. Without enough whitespace, your website can feel cluttered and overwhelming, making it hard for users to focus on what’s important.
For example, think of a menu that’s packed with text and options. If there’s no space between items, it’s hard to distinguish one from the other. On the other hand, when you have plenty of space, everything feels easier to digest. A balanced background with appropriate whitespace helps make your website look more professional and user-friendly.
5. Consistent Colors and Relevant Photography
Colors and images are more than just decorative—they convey emotion and set the tone for your website. Consistent color schemes make your site feel unified and professional, while relevant photography helps customers connect with your brand on a deeper level.
Imagine a local Perth business, like a surf shop. Using colors like ocean blues and sandy yellows, combined with photos of surfers and beaches, immediately evokes the vibe of a fun, coastal lifestyle. These choices make your site feel authentic to your business, and they help customers relate to your brand. Always make sure your images align with your message and are high-quality to keep your site looking polished.
6. Page Loading Speed
Imagine walking into a shop and waiting in line forever, with no one in sight to assist you. Eventually, you’d leave, right? The same happens when your website is slow. Visitors don’t have time to wait around, especially on mobile devices, where they expect quick results. If your website takes too long to load, customers will click away.
A fast-loading website not only improves user experience but also plays a key role in SEO. Google loves fast sites and ranks them higher. So, speeding up your website can actually improve your search engine visibility, bringing more local customers to your business.
7. Descriptive Content
Your website isn’t just about looking good—it’s about telling your story. Descriptive, engaging content helps users understand your products or services better and drives them to take action. Whether it’s through blog posts, product descriptions, or service pages, your content should clearly explain the benefits of what you offer.
For instance, if you’re a local photographer in Perth, instead of just saying, “Photography Services,” provide a detailed description like, “Capture the special moments of your wedding day with our professional photography services. Our team specializes in natural, candid shots that tell your story beautifully.” Descriptive content adds value to your site and helps potential customers make informed decisions.
8. Local SEO Optimization
For Perth businesses, local SEO is a game changer. You want your website to show up when someone searches for businesses like yours in the area. Local SEO involves optimizing your website with keywords like “web design Perth,” ensuring your Google My Business profile is up to date, and even adding local landmarks into your content.
For example, if someone types in “best coffee shop in Perth,” you want your business to appear in the search results. Local SEO ensures that your site ranks well for searches specific to your city, helping you attract nearby customers who are more likely to become loyal, repeat visitors.
9. Clear Call to Action (CTA)
Your website is more than just a pretty face—it’s a tool to get people to take action. Whether you want them to make a purchase, book a service, or simply get in touch, a clear Call to Action (CTA) is essential.
Think of it like a helpful guide that leads customers down the path you want them to follow. For instance, if you’re running an online store in Perth, a “Shop Now” button should be clearly visible throughout your site, prompting visitors to make a purchase. Whether it’s a “Contact Us” or “Learn More” button, CTAs help guide visitors to their next step.
10. Integrated Social Proof
Imagine you’re about to make a purchase, and you check the reviews. If other people rave about the product or service, you’re more likely to trust it, right? That’s the power of social proof. Including customer testimonials, reviews, and case studies on your site builds trust and encourages visitors to engage with your business.
For Perth businesses, this could be as simple as showcasing positive reviews from local customers. When your website visitors see that others in their community have had great experiences with you, they’re more likely to take the next step.
Why Does Your Website Need These Extra Features?
Great websites don’t just look good—they work hard for your business. Think of each of these features as a piece of a puzzle that fits together to create the best user experience possible. When you combine easy navigation, fast loading speed, and great content with a mobile-responsive design, you’re giving your website visitors exactly what they need to make a decision.
These features help your website stand out, improve engagement, and ultimately drive more conversions. Plus, they boost your SEO, ensuring that your site ranks higher in search engines and is visible to more local customers.
By incorporating these features, you’re not just building a website. You’re building a powerful business tool that works tirelessly to attract and convert customers—whether they’re visiting your website on a phone while waiting for a bus or sitting at home on their laptop. Your website needs to be ready for all of them.
FAQ Section
Why is mobile responsiveness so important for my Perth business website?
Most users browse websites on their phones. A mobile-responsive website ensures a seamless experience for users on any device, which is crucial for keeping them engaged and improving your rankings in local search results.
How does local SEO help my Perth business?
Local SEO boosts your visibility in local search results, ensuring that when people search for your services or products in Perth, your website shows up first, bringing in more potential customers.
How can I improve my website’s loading speed?
Optimizing images, using a reliable hosting service, and minimizing heavy scripts or plugins can all help reduce your website’s loading time. A fast website improves user experience and SEO performance.
Conclusion
A custom website is a powerful marketing tool that goes beyond just being a digital business card. With features like mobile responsiveness, easy navigation, fast loading speeds, and engaging content, your site will attract more visitors, keep them engaged, and ultimately drive more conversions. By focusing on these top 13 features, your Perth business will have a website that works for you—no matter what device your customers are using.